Tuesday, June 30, 2009

Hollywood It Girls Draw BLANK

Is it just us or do L.A.'s pretty young thing's have a soft spot for BLANK jeans? Ashlee Simpson and Victoria's Secret supermodel Alessandra Ambrosio were both spotted rocking the studded pocket style (Alessandra's were cut-offs, of course). Then we noticed that Elle covergirl-cum-red carpet showstopper Megan Fox wore a white pair (as seen on InStyle.com!) for her role in Transformers 2. Stop by The Yellow Button to pick up your pair today!

Four For The 4th

July 4th is coming up fast, and if you haven't found the perfect party dress, don't worry! We've got you (stylishly) covered.

1) Free People $108
2) Heavy Rotation $42
3) BB Dakota $63
4) Free People $148

Also, don't forget to join us at the annual Bloomfest celebration this Friday in the Farmer's Market pavilion from 2-5pm. Over 60 local businesses (including yours truly) will be in attendance, kicking off the holiday weekend with food, music and shopping! Stop by our table and pick up About Color bracelets or Envirosax to tote around your purchases.

Monday, June 29, 2009

Friday, June 26, 2009

Let's Talk About Sax (Envirosax!)

Everyone knows it's terribly passé to tote around groceries in plastic bags. That's why you've got to get in store now to pick up your Envirosax. We've got nylon and linen versions (pictured), which retail for $10 and $27, respectively. Grab one in preppy kelly green polka dots or bohemian linen and avoid dirty stares from eco-friendly fashionstas!

Thursday, June 25, 2009

New In Town

We've got some great new pieces in store right now, plus new brands on the way. Look for BCBG hitting the racks soon, while Chan Luu bracelets, Miss Me jeans and Intimately Free People have already landed!

1) Orange tunic, Trinity $42
2) Floral dress, Free People $128
3) Jersey top, Free People $58
4) Embroidered floral dress, Trinity $62

Tuesday, June 23, 2009

Luck Be A Lady Mag

July's Lucky has The Yellow Button written all over it!

They love "So You Think You Can Dance?" host Cat Deeley's Coachella outfit, saying it's "everything we want for the hottest days of the year." Recreate the look with an embroidered top from Hazel and a pair of white linen shorts.

Market editor Noria Morales says this necklace from Rebel is "So unusual, like a priceless Native American antique." You'll also find a special page devoted to leather and metal bracelets, with this pretty Chan Luu number taking center stage.

Chan Luu bracelets, $155-$220

Friday, June 19, 2009

A note about the survey...

There was a slight glitch with the survey - one of the brands was mislabeled! We've fixed it all up though, and if you'd already voted, be sure to vote again! We want everyone's opinion to count.

Thursday, June 18, 2009

Button & The Beat

We've added a new feature to the site today: now you can let us know what your favorite Yellow Button brands are! The poll to your right will be up for a whole two weeks, which is plenty of time to pick your number one (or your top five). If there are any particular styles or brands you think are missing from the store, feel free to mention them in the comments section. We're always open to feedback!

We've also updated the bandwagon with classic hits and modern indie favorites. On who else's playlist does David Bowie's inimitable "Let's Dance" tango with The Arcade Fire?

Music and fashion are closely intertwined industries and states of mind - show us a person whose outfit doesn't match their iTunes. When I first met Katie, one of our models, she was carrying a Bat For Lashes tote over which we bonded. What a coincidence then, that Bat For Lashes just played an impromptu concert at a Lucky Brand store in Santa Monica, considering the fact that we sell Lucky Brand and Bat For Lashes fans shop in our store!

What do you think? Any recovering Hollister addicts out there, seeking shelter from the low lights and throbbing club tunes in favor of a brighter, more au courant shopping experience with tunes to match? Then stop by The Yellow Button!

Tuesday, June 16, 2009

Button Style At Bonnaroo

Style.com has posted their favorite street style pics from the Bonnaroo music festival and two of the festival goers are rocking Yellow Button brands! Ms. Bohemian Rhapsody on the left is kicking it in Frye boots (you can't see 'em, but Style.com captions don't lie) and the haute hippie to the right is well-heeled in Minnetonka moccasins (and a retro floral print that feels right on the money).

Now, we don't mean to suggest that shopping in our store will have you pallin' around MGMT concerts with Drew Barrymore, but it will give you the best possible wardrobe for that situation, should you ever find yourself in it!

Sunday, June 14, 2009

Trendspotting: Florals

Spring is in the air, a bounce is in your step, and floral prints are popping up on our fashion radar. Above are five of our top favorites in the store.

1. Romantic BB Dakota, $71
2. Boho Free People, $168
3. Embroidered Hazel, $92
4. Liberty Print Trinity, $23
5. Abstract Mavi, $68

Friday, June 12, 2009

Trendspotting: Bracelets

Bracelets are an on-trend summer accessory as June and July temperatures rocket into anti-cute-scarves territory. Go bright and funky stacking up exotic bangles or sticking to one or two of your favorites in bright hues (which you can find in store).

The Elle news blog is a fan of Phi's heavy metal cuffs and our Rebel bracelets are the perfect hybrid of hardware and chic wear for the cuff aficionado.

Bracelets by Rebel (shown); $65-$80

Wednesday, June 10, 2009

Jump On The Bandwagon

It's been almost an entire day since our last post! In our downtime we've been mulling over a new feature for the blog - The Yellow Button Bandwagon. Now, whenever you come into the store and hear a song you like, you can run back home and check out the list to your right to find out who you've been listening to (or look it up on your iPhone, where you've got our blog bookmarked in your browser, of course!)

Right now we've got the first half of our opening day playlist posted for your perusing pleasure. Clicking on the song will take you directly to Amazon MP3 so you can preview it and find more by the artist.


Monday, June 8, 2009

A Yellow Button Bulletin

The Yellow Button's owner Miranda was featured in a WHSV news story last week. Check out the clip below!

Sunday, June 7, 2009

The Sky Is Your Mirror

Thanks so much to everyone who came out yesterday to support our grand opening! We had a great response and look forward to being a downtown destination. If you didn't get to stop by, enjoy the promo videos below to preview our collections - or just for fun!

Friday, June 5, 2009

Dejá Button

Here are some of our promo shots that you may have seen around town lately. The talented Brandy Somers is responsible for taking the pictures and getting these fliers made so quickly. We can't thank her enough! Visit her website for more information and to see more of her work, then check back later for a little something special that Brandy's husband Paul put together for us!

The Calm Before The Storm

Here's a behind-the-scenes preview of some of the awesome items we've got for sale (and evidence of how hard we've worked to get them to you!)

Frye Boots

Tees from Heavy Rotation

Gorgeous cuffs

Blank Jeans


...and racks of cute outfits (& there's more!)

Hard at work on our button mosaics.

The end product!

Miranda's worst nightmare (don't worry! It's fake!)

Putting price tags on every item.

Thursday, June 4, 2009

Keep In Touch

Are you on Twitter? So are we! Follow us here and stay up to date on new items, sales, and all the groovy Button gab.

You can also become a Yellow Button fan by searching for our page on Facebook! (Of course you're already a fan, but it's not official until it's on Facebook, right?)

Sublime Designs

Love our logo? It's thanks to Sublime Design, whose blog you can visit here and see more of her great work.

Wednesday, June 3, 2009

Work In Progress

The Yellow Button boutique has been a work in progress for months now, but come Saturday you'll be able to see the what we've been up to!

The Yellow Button is located on the corner of S. Main St. and Bruce St., in the space where La De Da used to be.

Grand Opening This Saturday!

Stop by The Yellow Button this Saturday between 3-9pm to fall in love with the best boutique in town while enjoying free champagne and hors d'eouvres!